Digital signage is actually a sub-section of electronic digital signage. Digital displays employ technologies like LCD, LED, plasma and e-ink to project digital content, audio, video, restaurant listings, weather reports, or even text. These screens are usually connected to a network or a local area network through a copper cable, telephone lines, or a wireless network. Most digital signage installations are now installed in shopping malls and office buildings, where the screens can provide instant information.
The key advantages of digital signage over other advertisement channels are its speed and versatility. Unlike radio and television, digital signs are quick to update content, and are highly flexible with the use of multiple devices. These signs can be easily moved from one place to another. Depending on the format and the type of digital content being presented, digital signs can be automatically updated in real time. This means that when a new product is being advertised, a digital signage display will show the latest promotion.
Another advantage of digital signage over printed signs is that it can adapt to changing market conditions. Advertising content is updated in real time, so even though a printed sign may be temporarily unavailable, consumers will know the new content will soon be available. This offers a cost savings for businesses, since they do not have to print new advertisements when they become available. Also, because digital signage does not require the purchase of new equipment, a small business can start out with a minimal investment. In contrast, a business would need to spend thousands of dollars to install a new printed sign.
Another advantage of digital signage is that it provides a higher return on investment. The cost of installation and equipment for an electronic display is lower than for a physical sign. This means that digital signage displays can be more profitable for businesses, which can save a significant amount of money in the long run. This is especially important when an electronic display is part of a mixed-use facility, such as a museum or other location that requires advertising but also serves educational purposes.
The disadvantages of digital signage are relatively few. One issue is that most displays have a maximum readout size. This can make it difficult for smaller messages to be effectively displayed. Reading messages on a small display can also be distracting, making it difficult for customers to read what’s on the screen. Another potential problem is that the signals tend to switch rapidly, which can cause the message to get lost.
One of the most common places to use digital signage in retail environments is in wayfinding displays. Displaying directional signs that direct shoppers in the proper directions can be a big benefit to customers. However, it can be difficult to design effective ways to convey directions in a store environment. Displaying signs in a store are often hung from high ceiling sections, which can make them difficult to read. In addition, store-specific signage requires the use of complex programming languages that are not always easily understandable by the majority of consumers.
Another place where digital signage is commonly used is at airports. Many different types of airport and hotel window displays are located within the terminal area and are able to provide the traveler with useful information about various attractions and services. In addition, many different types of digital signs feature the ability to offer flight information, hotel news, hotel reservations, and much more. While many different business owners have learned of the many different benefits of adding digital signage to their businesses, they continue to face many different obstacles that limit the ability of digital signs in certain environments.
Retailers and business owners who are considering adding digital signage displays to their venues need to take a careful look at their space and budget constraints before choosing to install video wall displays. Digital sign systems are not known for being cheap. Also, if the signage is needed in a high traffic area or one that will see a lot of human interaction then a video wall system may not be the best option. However, if all a business owner hopes to accomplish is to provide their customers with helpful, informative information about their products and services, then a digital signage display will be able to accomplish that goal.