Most people mistakenly believe that packaging companies only create boxes; however, a quality packaging service provider offers their clients numerous benefits beyond manufacturing boxes alone. From shipping and logistics coordination to effective branding and marketing techniques, the right company can give your business an invaluable competitive advantage.
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1. Increased Profits
Packaging provides multiple advantages to companies, from making shipping easier to providing space for branding purposes. Furthermore, packaging keeps products fresher for longer while decreasing damage risk during transport. Furthermore, different materials such as paper/cardboard, metal and plastic offer different levels of protection.
Increased Sustainability Demand
Consumer trends favor sustainable packaging, with Generation Z and Millennials willing to pay premium prices for brands that prioritize sustainability. Unfortunately, this may make it more challenging for CPG companies to meet their stated sustainability goals without incurring extra spending or diminishing profitability.
Billerud assisted a global footwear brand reduce airfreight costs through optimizing packaging with its managed packaging program, increasing efficiency in packaging departments, improving communication, and eliminating blind spots – ultimately helping teams quickly identify and implement cost-cutting solutions.
2. Increased Customer Satisfaction
Customers order most of their products online these days, and expect that these orders arrive undamaged and undisrupted. Any inconvenience to the customer could force them away from your brand and into one of your competitors instead. Utilizing consumer surveys and feedback questionnaires helps your packaging company identify which features matter most to customers; then using this data, implement improvements that enhance buyer desires while driving sales growth.
Working with a manufacturer ensures your packaging meets local regulations for consumer safety and environmental protection, eliminating delays or complications due to unfamiliar standards in each region.
Product packaging companies also help streamline your supply chain, making sure you receive exactly the stock you require when needed. The top companies work closely with distributors and international logistics specialists to coordinate across zones for maximum efficiency and to avoid expensive delays. In addition, their connected worker platform eliminates blind spots that might compromise packaging quality by allowing team members to track and share data real time.
3. Reduced Returns and Repairs
Automated machinery allows packaging companies to provide customers with higher-quality products while decreasing damage risks – leading to greater customer satisfaction and loyalty.
Reusable packaging also cuts transport costs. Euro Pool Group’s pooling system collects and recycles used crates, pallets, beer bottles etc. after one use and sends them back to stores – cutting wasteful transport costs from warehouse to store while making e-commerce logistics more efficient.
Loop provides a circular shipping platform. They collect and clean used packaging after home deliveries, refill it and resell it back to consumers – this service cuts costs and improves brand reputation/consumer loyalty while improving cost of transport from manufacturer-warehouse to store; currently not available everywhere but is an exciting future trend.
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4. Increased Product Reputation
Packaging companies can help your product stand out in an overcrowded marketplace by creating eye-catching materials that attract the consumer’s eye and producing durable packaging that protects products throughout their journey. Their support can give your business an edge against competitors while strengthening relationships with customers who know that you care about meeting any challenges head on.
Product packaging companies that also provide design services can be the ideal one-stop solution for all of your product packaging needs, saving both time and energy by consolidating decisions about design, cost, production and production into one location. They may even collaborate with your marketing team to produce materials that highlight unique selling propositions (USPs) while stimulating buyer interest.
Packaging companies that double as distributors keep large stockpiles of different varieties of stock packaging in warehouses and sell it directly to multiple customers. Furthermore, logistic programs may help ensure you deliver exactly what your customer needs at exactly the right time.