Packaging is an art, science and technology all rolled into one, the art of packaging. Packaging refers to the entire process of developing, testing, designing and producing packaging materials. The process may involve the design, development, production, packaging and final examination of the product. All these processes are combined in a specific package. The term packaging itself is from Latin “pack” – meaning “a box”.
The art of packaging can be divided into two categories: aesthetic and functional. Both are concerned with how the packaging materials to appeal to consumers. Aesthetic factors include such things as color, paper, wrappers, envelopes, tags, printing and bonding. Functional factors include things such as size, shapes, sizes, materials, closures, packaging and other factors that are relevant to how consumers will use a product.
One way of ensuring that a package meets its intended purpose is through effective labeling. Labeling should be clear, consistent and easy to read. Consumers will often disregard a product if it is difficult to read or if the packaging is unclear and confusing. A good labeling is therefore an important part of the packaging design.
A key takeaways key points summary describes the overall concept or theme of the product packaging. It highlights the key objectives, key aspects, benefits and other critical information about the product packaging. When consumers see and understand the key takeaways, they are more likely to buy the product. A key takeaways key points summary is therefore an important way of drawing consumers’ attention to key elements of the packaging.
Carbon footprint is a major concern for consumers today. A carbon footprint is a measurement of the amount of greenhouse gases (GHG) released when a product is manufactured, packaged and subsequently sold. Reducing a company’s carbon footprint can have a significant impact on the environment. In addition, consumers may prefer to purchase food that has been prepared and packaged in an environmentally friendly manner. Therefore, companies that demonstrate a commitment to reducing their carbon footprint by purchasing eco-friendly packaging are likely to attract more consumers.
Secondary packaging refers to any material other than the primary packaging that is used to hold and display the product. Examples of secondary packaging include outer packaging, shrink wrap, inserts, labels, flyers and other printed media. Consumers prefer products that remain visually appealing so they look past the initial sticker. Therefore, it is important to use high quality, visually attractive packaging that is appealing to both the consumer and the eye.
Packaging, appearance and function are three factors that should all play an important role in determining the ultimate effectiveness of packaging design, but consumers will often not be able to identify a problem until a problem occurs. To help solve problems regarding product design and packaging materials carbon footprint, an effective marketing strategy should be implemented that emphasizes a commitment to minimizing waste. Using innovative packaging and labeling techniques, companies can reduce the environmental impact of packaging while also ensuring that the consumer gets the optimal value for their dollar.
There are many options for packaging, some of which are already in use today. However, there are many unknowns for packaging, including new packaging options, which may give consumers a more eco-friendly product experience. It is very important to take an active role in educating the public about what is in our packaging, where it goes, how it is discarded and the impact on the environment. When consumers understand the issues involved in packaging, they will be better able to make purchasing decisions and to ensure that the products they purchase are sustainable and are not wasting resources or hurting the environment. The increased interest in sustainability will only continue to grow as consumers become more aware of the need to protect the health of current and future consumers, as well as future generations.